Eduardo Sánchez-Colorado Riera-Marsá

Eduardo Sánchez-Colorado Riera-Marsá is an accomplished executive and entrepreneur, currently serving as a member of the Executive Board in Lidl Digital and International Managing Director for Omnichannel Customer and Loyalty at Lidl International since December 2018. Since September 2015, Eduardo has also been the founder and CEO of SCRM Lidl International Hub and SCRM Social BigData, focusing on omnichannel customer engagement and loyalty strategy. Other ventures include founding TheHubs and co-founding Zerod, along with serving as an investor and advisor for multiple companies in banking, fashion retail, telecommunications, AI, and agriculture digitalization. Eduardo's educational background includes degrees in Business Administration and Management from IESE Business School, IQS Barcelona, and Universitat Ramon Llull.