Sydney Wiseman

Sydney Wiseman is an experienced brand development and creative strategy professional, currently serving as the VP of Brand Development & Creative Strategy at Wowwee since July 2011. Notable achievements include the creation of award-winning products such as Got2Glow Fairy Finder, My Squishy Little Dumplings, and the globally recognized Fingerlings brand. Prior to Wowwee, Sydney co-founded Eye Love Shadez, a sunglasses brand targeting the EDM scene, and held various intern roles in design, IT, and marketing. Sydney holds a BCom in Marketing with a concentration in Information Systems from McGill University and a Diploma of Collegial Studies in Honour’s Commerce from Marianopolis College.