Lorena Chiarotto

Lorena Chiarotto currently serves as VP of Strategy at WPP Media, a position held since June 2025. Previously, Lorena held various strategic roles at Mindshare from December 2008 to June 2025, including VP Strategy & Business Intelligence, Group Director of Strategy, Director of Communications Planning & Consulting, and Director of Client Leadership, working with notable clients such as the Heart & Stroke Foundation, Ikea, and Walmart. Prior experience includes serving as Marketing Director for Customer Acquisition at Chrisco Hampers and Media Director for Direct Response at Starcom, where Lorena significantly contributed to business growth. Lorena Chiarotto holds a Bachelor of Arts in Economics and Political Science from the University of Toronto and is a graduate of the Communications & Advertising Accredited Professional Program at the Institute of Communication Agencies.