Muhammad Fahad

Muhammad Fahad currently serves as a Category Lead at WPP Media since March 2025, with extensive experience in media buying and planning across various industries in Pakistan. Previous roles include Business Manager and Senior Manager for Media Planning & Strategy at EssenceMediacom from June 2023 to July 2025, and Media Buying Lead for Brainchild Communications Pakistan from October 2020 to July 2023, focusing on major clients such as Telenor and Zong. Muhammad’s career began at GroupM as an Assistant Manager in Media Buying, where responsibility included managing a portfolio worth over 700 million PKR. Muhammad also held the role of Assistant Manager Sales at Aaj TV, overseeing key clients, and began in customer service at the Roads and Transport Authority. Muhammad holds an MBA in Marketing from Karachi University Business School and a Bachelor's Degree in Business Administration and Management from Karachi University.