Yerda Efe is a seasoned professional in digital marketing and media operations, currently serving as Managing Partner for Media Delivery & Operations / Biddable Activation at WPP Media since November 2025. Prior experience includes leading digital marketing and business consulting initiatives at SEM from April 2015 to November 2025 and progressing through various roles at dentsu from May 2012 to April 2015, focusing on performance marketing execution and client engagement. Yerda co-founded CepModam.com and held a position as Performance Marketing Specialist at Dogan Online DOL. Earlier career experience includes a Project Analyst role at Citi, where responsibilities involved assisting user coordination officers with banking product testing. Yerda Efe's educational background includes a degree from Marmara University, completed from 2003 to 2008, and attendance at Çanakkale Milli Piyango Anadolu Lisesi from 1998 to 2002.
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