Corinna Martinez Serra

Corinna Martinez Serra serves as the Global Head of Brand and Marketing Transformation Lead at WPP since September 2020, overseeing strategic initiatives in a rapidly evolving market for reduced-risk tobacco and nicotine products. Concurrently, Corinna holds the position of WPP Client Lead at Scholz & Friends and actively contributes as an AWE Leader for Advancing Women Executives, mentoring emerging female leaders. Prior experience includes roles such as Managing Director for both WPP Red Fuse Communications in Latin America and EMEA, and Managing Director at Young & Rubicam Frankfurt, where significant operational and profitability improvements were achieved. Corinna's career began at BBDO Düsseldorf GmbH and includes leadership positions in brand management and integrated communications across multiple regions and sectors. Corinna holds a degree in Business Administration and Management from Wirtschaftsakademie Bochum.