Eduardo Girão

Eduardo Girão is a seasoned professional in the fields of communication strategy and data insights, currently serving as Regional Strategy & Comms Director at WPP since April 2024, where responsibilities include developing impactful communication strategies for Colgate-Palmolive in the region. Prior to this role, Eduardo held positions such as Director of Data Insights at VMLY&R and Market Intelligence Manager at Young & Rubicam, with a focus on strategic planning, branding, and market research. Educational credentials include an MBA in Marketing and a postgraduate degree in Market Intelligence from prestigious institutions like FGV and ESPM. Experience also encompasses significant contributions to market analytics and audience insights through roles at Nielsen and IBOPE Mídia, showcasing a strong foundation in data-driven decision-making for major brands across various industries.