Geoff de Burca is the European Strategy Lead for Amazon XCM at WPP OpenDoor and has over 25 years of experience in research, planning, and strategy at some of London's top agencies. They previously served as Chief Strategy Officer at EssenceMediacom UK and have held leadership roles at MediaCom, Naked Communications, and Vizeum UK, where they gained recognition for their work with clients such as Coca-Cola and Cancer Research UK. Geoff graduated with a Bachelor of Arts in Geography from University College London.
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