Mariel Maciá is a Senior Director of Strategic Design at WPP Open, leveraging a delivery of human experiences and strategic operating models since 2025. Previously, Mariel held key positions at McKinsey & Company as Lead Service Designer and Senior Service Design Manager from 2020 to 2022. Mariel has also contributed significantly to various projects in the film industry, including roles as a Project Manager for MICA and Artistic Director for LesGaiCineMad International Film Festival. With a background in Media Design from the University of Buenos Aires and a degree in Film Direction from Septima Ars Film School, Mariel combines expertise in service design, organizational transformation, and change management.
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