Michael Sussman, PhD, is a Chief Product Officer and data-inspired strategist with extensive experience in branding and marketing. Currently, they lead WPP's global brand model and consulting efforts while serving as CEO of BAV, overseeing its proprietary BrandAsset® Valuator. They have worked with notable brands such as Xerox, IBM, and Netflix, and have contributed as an industry expert to major publications. Michael earned a PhD in applied psychology from Hofstra University and has been a prominent presenter at numerous prestigious institutions and events.
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