Miguel Edwards

Miguel Edwards is a seasoned professional in service and experience design, currently serving as the Business Service Design Lead at WPP since May 2023. Prior experience includes positions as a Senior Service Designer at both GfK and M&G plc and roles at Thames Water where Miguel was instrumental in designing service recovery journeys and promoting customer-centric design approaches. Additional experience includes managerial roles at Domestic & General, focusing on channel development and customer experience, along with a background in marketing at Lloyds Banking Group. Miguel’s military tenure with the British Army, holding roles from Infantry Soldier to Lance Corporal, contributes to a diverse skill set in leadership and strategic planning.