Calvin Nichols

Calvin Nichols currently serves as the Head of Paid Search at Wpromote, where responsibilities include overseeing a large team of over 50 individuals, leading the development of search strategies, and fostering innovation in digital marketing. Previously, Calvin held various positions at Wpromote, including Group Director and Director of Paid Search, where key achievements involved spearheading the PPC auditing process and mentoring a team of over 15. Prior experience includes serving as Associate Manager of Paid Search at Rise Interactive, where day-to-day account management and client strategy were emphasized. Earlier, Calvin worked as a Lab Biologist II at IITRI, managing personnel schedules and improving process controls. Educational credentials include an MBA focused on Creativity, Innovation, and Leadership from Illinois Tech Stuart School of Business and a B.S. in Biology with a Chemistry emphasis from North Central College.