WQOW-TV is an ABC-affiliated television station in Eau Claire, Wisconsin. The station broadcasts its channel 18 DTV signal on UHF RF channel 15. The station is owned and operated by Quincy Newspapers Inc., which also owns WXOW-TV in La Crosse. 

WQOW-TV airs ABC programming in HD on its primary DTV channel, the CW network on its -2 DTV sub-channel, and ThisTV movie network on its -3 DTV sub-channel.

WQOW-TV signed on September 1, 1980. WQOW began broadcasting Digital Television in the fall of 2002 and ceased broadcasting analog television in February 2009.

WQOW started airing local newscasts in 1982, which became known as "Newsource 18."​  Newscasts ceased airing in March 1990, a decision made by previous owners. Local newscasts resumed on WQOW in October 1996 and the station became known as "News 18."​

Since the new Highway 53 Bypass was set to be constructed on the site of WQOW's former building, the station moved in January 2001 to its current location on Highway 93 immediately south of Interstate 94 in Eau Claire.

Broadcasting

WQOW-News 18

WQOW-News 18's headquarters in Eau Claire, WI, United States

Kim Larsen

Kristen Shill

Jesi Hartman

The News Production Team at WQOW-News 18 is responsible for the creation, coordination, and delivery of local broadcasts. Team members include News Anchors, Producers, and Reporters who generate content and present news stories, as well as Technical Media Producers who ensure smooth broadcast operations. The team also includes an Assignment Editor who coordinates story coverage and a Morning Executive Producer who oversees the morning news segments. Together, they provide comprehensive local news to viewers in the Eau Claire region.

News Production Team

The Leadership Team at WQOW-News 18 oversees the strategic direction and operational management of the television station. This team includes key roles such as the Chief Videographer, who ensures high-quality video content; the Founder, who provides vision and guidance; the Chief Meteorologist, who leads weather forecasting; and the Chief Engineer, who maintains and upgrades the broadcast technology. Together, they collaborate to deliver top-notch news and programming while ensuring the station's growth and stability.

Leadership Team

The Sales Team at WQOW-News 18 is responsible for generating revenue through advertising sales. This includes cultivating relationships with local and national businesses, developing advertising strategies to meet client needs, and managing account contracts. They work to ensure that the station’s ad slots are effectively sold and that clients receive optimal exposure on WQOW-TV, including its ABC programming, CW network sub-channel, and ThisTV movie network sub-channel.

WQOW-News 18

Org chart

Teams

News Production Team

Leadership Team

Sales Team

Offices

WQOW-News 18

Org chart

Teams

News Production Team

Leadership Team

Sales Team

Offices

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