WRD
Julieta Cano Williams is an accomplished marketing and entertainment professional, currently serving as Partner and Executive Producer at POPVISIONPLUS since May 2023, where innovative lifestyle and entertainment content is developed. With extensive experience as a Partner and Marketing Strategy Consultant at WRD since September 2018, Julieta has been instrumental in driving business growth and optimizing marketing strategies. Previous roles include Global Brand Marketing Director for Kavak.com, where Julieta established and expanded the brand across 10 countries, and Communication Strategy Director at INFONAVIT, recognized with an Effie Award for excellence in digital marketing strategy development. Julieta's career also includes significant positions in creative and digital strategy at notable firms such as Havas, Catorce Días, and Ogilvy & Mather Advertising. Julieta holds an MBA from IPADE Business School and multiple degrees in cinema, marketing, and audiovisual design from prestigious institutions, enhancing a robust foundation in entertainment and media technology.
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WRD
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In WRD (well-rounded design) we create the well-designed environment for brands and their customers. We are an independent brand design agency that helps our clients in creation, change and growth of their brands by the language of of design. Our solutions - rooted in strategy, consumer understanding, and competitive context - support brands in conquering the hearts of consumers, thereby achieving market success and building effective competitive advantage. We are focused on a long-term and partnership cooperation with our Clients. We transform existing brands (repositioning, rebranding, lifting, etc.), extend and stretch brands, build architectures, create new products, improve the efficiency of communication solutions. Since the very beginning in 2009, we have succeeded in the markets of Poland and Central and Eastern Europe with many local and international brands such as: Tymbark, Kubuś, Tiger, Lipton, Knorr, Delikat, Algida Big Milk , Prymat, Vitax, NaTurek, Zott, Lactalis, Bahlsen Hit, Bahlsen Krakuski and Wedel.