Janet Alicea

Janet Alicea is a seasoned marketing and communications professional with extensive experience in the fintech sector and education. Currently serving as SVP Marketing & Communications and Fractional CMO at JAB Marketing & Communications, Janet provides strategic advisory services to early-stage fintech startups to enhance their marketing strategy and branding. As Marketing Committee Chair at Write on Sports, Inc., Janet is focused on rebranding initiatives to expand a middle-school literacy program nationally. Previous roles include Vice President of Content Marketing at Enfusion, where Janet significantly increased marketing's contribution to the sales pipeline, and Sr. Marketing Communications Manager at ION, where strategic communications fostered trust during a significant corporate acquisition. Janet's educational background includes a Master of Arts in Journalism and Latin American Studies and a Bachelor of Arts in Art History and French from New York University.