Roland Heichel

Roland Heichel currently serves as Vice President and Head of Business Line ITE and Non-HA at WSAudiology, a role focused on business development for In-The-Ear hearing aids and complementary solutions. Prior to this position, Roland held various senior leadership roles at WSAudiology, including Senior Director of Product Management, B2B Labels, and Brand Audio Service. Roland's experience also includes directorial roles at Sivantos Group and Siemens, where responsibilities spanned product marketing and global packaging. Roland holds multiple Mini MBA degrees in Marketing and Brand Management, along with an MBA in Business and Electronic Engineering from the Technical University of Applied Sciences Würzburg-Schweinfurt.