Matthew Trest is a Media Executive at WSFA 12 News, a position held since May 2023. Prior experience includes roles as Operations Director and Membership Director at the Prattville Area Chamber of Commerce from August 2021 to April 2023, and Regional Economic Recovery Coordinator at the Central Alabama Regional Planning and Development Commission from November 2020 to July 2021. Additional experience encompasses serving as a Field Representative for the U.S. House of Representatives, an Economic Development Intern at PowerSouth Energy Cooperative, and an intern at the Pike County Chamber of Commerce. Matthew Trest also worked as a Student Worker at Troy University Office of Admissions and as an Economic Development Intern at the Dothan Area Chamber of Commerce in 2018. Matthew Trest earned a Bachelor's Degree in Global Business with a focus on Marketing from The Sorrell College of Business at Troy University, completing the program in 2019.
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WSFA 12 News
WSFA has continually built its news department. In the early days, it was one half-hour newscast a day. Now, WSFA airs more than 19 hours of local newscasts each week. Some of the most popular additions to WSFA news were a series of tower-cams, giving viewers aerial views of weather and traffic, and Advanced Super Doppler 12, the city's only live local weather radar. WSFA was also the first television station in the state to upgrade to digital, non-linear video news gathering equipment and the transition to High-Definition is now underway. News coverage and the technology that accompanies it are mainstays at WSFA, however the station is equally grounded in community support projects throughout the year.
