WSFA 12 News
Rachel McCollough is a seasoned sales professional with extensive experience in the media and automotive industries. Currently serving as Sales Manager at WSFA 12 News since June 2022, Rachel previously held the position of Regional Sales Manager at Tallapoosa Publishers, Inc. from February 2020 to June 2022. Rachel's entrepreneurial background includes ownership of Alex City Tire & Auto, LLC, where automotive repair and tire retailing services were provided from April 2011 to May 2019.
WSFA 12 News
WSFA has continually built its news department. In the early days, it was one half-hour newscast a day. Now, WSFA airs more than 19 hours of local newscasts each week. Some of the most popular additions to WSFA news were a series of tower-cams, giving viewers aerial views of weather and traffic, and Advanced Super Doppler 12, the city's only live local weather radar. WSFA was also the first television station in the state to upgrade to digital, non-linear video news gathering equipment and the transition to High-Definition is now underway. News coverage and the technology that accompanies it are mainstays at WSFA, however the station is equally grounded in community support projects throughout the year.