Joe Kirk

Joe Kirk is a seasoned marketing professional currently serving as the VP and Website & Digital Marketing Manager at WSFS Bank since March 2021, where notable contributions include transforming the bank's website and implementing successful cross-sell marketing campaigns. Previously, Joe held the position of Senior Associate in Website Strategy at Capital One, leading a team that significantly enhanced the bank's website and user experience, resulting in substantial increases in organic search clicks. Joe's career also includes impactful roles as Digital Marketing Manager at Chaikin Analytics and Digital Marketing Strategist at Back of the Napkin Marketing, where Joe successfully overhauled digital marketing campaigns and maximized revenue. Additionally, Joe has a background as a Financial Services Representative at BB&T, where an innovative marketing tool contributed to a million-dollar sales increase. Joe holds an MBA in Marketing from Universidad Ana G. Méndez and a BA in Geography from Rowan University.