Amalia S. E. Zachariadis

Amalia S. E. Zachariadis is an accomplished professional in performance analytics and data-driven decision-making. Currently serving as a Senior Manager at WTA since July 2025, previous experience includes pivotal roles such as Product & Insight Analyst at The Collecting Group, where Amalia set up data functions and established KPIs, and Digital Insight Analyst at FitFlop, achieving notable growth through data-driven strategies. Amalia's background also encompasses positions in digital marketing and analytics at Scientific Education Support and Google, where impactful insights and market strategies were developed. Educational qualifications include a Master of Science degree in Strategic Marketing from Imperial Business School and a First Class Honours degree in Business Management and Marketing from Nottingham Business School.