David Highhill currently serves as the Head of Strategy at WTA since October 2025. Prior to this role, David accumulated extensive experience at the National Football League (NFL) from June 2012 to October 2025, holding various leadership positions including General Manager of Sports Betting and Vice President of Strategy and Analytics. David's earlier career includes roles at Turnkey Sports & Entertainment, where positions such as Vice President and Product Director were held. David holds both a Master of Science and a Bachelor of Arts in Psychology from Lehigh University.
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