Lihi Bavli

Lihi Bavli is a seasoned marketing professional with extensive experience in the travel industry, currently serving as the Chief Marketing Officer at Ofran Services Ltd. since November 2006. Lihi has overseen marketing, advertising, and PR activities for Ofran Group and its subsidiaries, including the largest outbound car rental broker in Israel and a luxury holiday wholesaler. Additional roles include CMO at WTC, owner of Sparkle Marketing TLV, and significant positions at Marriott International and Memsi Touring. Lihi holds an MBA in Marketing and a BSc in Chemistry & Biology from Tel Aviv University, providing a strong foundation for insights into market trends and strategic planning in the travel sector.