Olesya Pasko

Head Of Branded Partnerships at WTFN

Olesya Pasko is a seasoned professional with extensive experience in e-commerce, digital operations, and strategic partnerships. Currently serving as the Head of Branded Partnerships and Head of eCommerce and Digital Operations at WTFN since June 2021, Olesya successfully launched Bondi Pet as a pilot e-commerce marketplace. As the Founder of Upper Notch Club since July 2018, Olesya grew the business into a top-performing Shopify store before exiting through sale. Previous roles include Strategic Partners Manager and Commercial Manager at Woven Image, where Olesya enhanced client relationships and drove product certification initiatives. Olesya also has a strong background in business development and consulting, having founded ABT Group Pte Ltd and served as a Director at EURASIA STRATEGIX. Olesya's educational credentials include an MBA in Finance and Strategy and various certifications in digital marketing and cloud technology.

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WTFN

During the past decade WTFN has emerged as one of Australia’s most creative and prolific independent content producers. We’ve built a worldwide reputation for compelling story-telling that engages broadcast and online audiences with programs such Bondi Vet, The Living Room, Tony Robinson’s Time Walks and the Logie-winning documentary “Trishna and Krishna: The Quest for Separate Lives”. Recently WTFN has expanded to include boutique distributor “Fred” and drama and feature film production house “The Film Company”. WTFN offers broadcasters in Australia and abroad the opportunity to work with us on projects in the branded, factual, light entertainment and scripted genres. We are focused on delivering our clients affordable quality content that they can rely on. Our catalogue includes more than 40 original programs and formats that have been converted into high-rating returnable series. Our Story: Producers Daryl Talbot and Steve Oemcke, aided by corporate financier Frank Dunphy, started WTFN in 2001. Our strategy of targeted program development coupled with unique funding models has been the key to developing WTFN into the production power-house it is today. We have a dedicated team of more than 100 people including producers, researchers, writers, camera crews, editors, graphic designers and on-air talent. WTFN has High Definition production facilities in Melbourne and Sydney, as well as bureaux in the US and UK. We have a global view of content. This has led to the formation of our boutique distribution business “Fred” and the recent acquisition of highly-regarded drama and feature film producer “The Film Company” led by multi award-winning producer Richard Keddie. Every day we strive to make compelling content that resonates with audiences by focussing on strong storytelling and engaging characters. Its an art that our production teams have mastered by producing more than 100 hours of bespoke content each year. Welcome to the world of WTFN.


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51-200

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