Mads Toft

Mads Toft is a seasoned professional in business transformation and marketing, currently working at VML MAP since June 2023, focusing on AI and data solutions for renowned clients such as IKEA and LEGO. With extensive experience at Wunderman Nordic, Mads has held various senior leadership roles, including Senior Client Service Director and Director of Business Transformation, overseeing a team responsible for significant revenue generation and the execution of multi-channel programs utilizing advanced data strategies. Mads's previous roles include project management for high-profile clients in both technical and commercial capacities at Emerge and Framfab, as well as segment management at TDC, concentrating on customer value maximization. Mads holds an M.B.A. in Marketing and Business Development from Copenhagen Business School.