Wunderman Thompson MAP
Mads Toft is a seasoned professional in business transformation and marketing, currently working at VML MAP since June 2023, focusing on AI and data solutions for renowned clients such as IKEA and LEGO. With extensive experience at Wunderman Nordic, Mads has held various senior leadership roles, including Senior Client Service Director and Director of Business Transformation, overseeing a team responsible for significant revenue generation and the execution of multi-channel programs utilizing advanced data strategies. Mads's previous roles include project management for high-profile clients in both technical and commercial capacities at Emerge and Framfab, as well as segment management at TDC, concentrating on customer value maximization. Mads holds an M.B.A. in Marketing and Business Development from Copenhagen Business School.
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Wunderman Thompson MAP
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We are a diverse team of over 50 nationalities, passionate about helping brands connect with consumers through personalized experiences. As the world leader in Marketing Automation, Personalization, Loyalty, and CRM at scale, we partner with globally recognized brands across a variety of industries. Our team spans 13 locations worldwide, enabling us to deliver innovative solutions that resonate with audiences around the globe. Our mission is to humanize the experience between brands and consumers by providing mindful, data-driven personalized content across all channels. By leveraging our expertise in marketing automation, personalization, loyalty, and CRM, we help clients deliver scalable, efficient, and effective experiences that drive measurable business value. Join us on our mission to transform the way brands and consumers connect. Consulting - Data & AI - Content & Creative - Identity & 1to1 Paid media - Technology & Platform - Operating models & processes - Operations and Optimization