Samantha L Fay

Samantha L Fay is a seasoned marketing executive with extensive experience in diverse industries, currently serving as Vice President of Marketing at WXO - World Experience Organization since January 2025 and as a Board Trustee for the Old Royal Naval College since January 2024. Previously, Samantha held the position of Chief Marketing Officer at Layered Reality, focusing on immersive experiences, and as Director of Strategic Marketing at The Rank Group plc. A long tenure at Guinness World Records included roles as Senior Vice President, managing global brand and marketing strategies, and establishing the company’s USA office. Earlier career achievements encompass key marketing positions at renowned companies such as LEGO Group, Eidos Interactive, and Electronic Arts. Samantha's educational credentials include being a Chartered Marketer and holding a degree in English Literature from Anglia Ruskin University.