For the last 22 years, WYgroup has been one of the top leading players in digital marketing, technology, and creativity services in Portugal. It is currently the largest independent group for Marketing and Customer Experience Services in Portugal, with a collaborative framework of 7 independent companies that – together – create synergic dynamics to provide integrated solutions throughout different areas, such as data, brand communication, user-centered design, and technology, to ensure a global 360º solution and add value to its clients. 

With specialists for every discipline, we deliver end-to-end capabilities across the digital landscape. We offer a wide array of marketing solutions, each tailored to meet our clients’ needs and exceed their expectations. Our nimble structure allows us to adapt promptly to the clients’ needs and to assemble interdisciplinary Project Teams that work closely alongside.  We are committed to building a sustainable and long-term growing business through talent and entrepreneurship, within our core expertise of customer experience and marketing services. For 22 years, we have maintained best practices and created long-term value, resulting in consistent performance.

WYgroup’s 3000 m2 hub is facing the Santo Amaro de Oeiras beach, in Lisbon, Portugal. WYgroup also has satellite offices in Oporto, Portugal, and Boston, USA. We are expanding our horizons and spreading curiosity all over the world. This means we can strengthen our international partnerships, widen our focus, attract more talented people, and serve our customers better and better.

Marketing

Technology

WYgroup

WYgroup's headquarters in Lisboa, Portugal

André Gil

Ana Andrade

Ana Maria Andrade

Tiago Janela

Rita Baltazar

João Santos

Fátima Fernandes

The Partners Team at WYgroup consists of senior and principal partners from various entities within the group, including Wycreative, White, and Bliss. Their primary role is to oversee and coordinate high-level strategic initiatives, foster client relationships, and ensure seamless integration across different companies within WYgroup. They leverage their expertise to drive growth, enhance brand communication, and develop innovative marketing and technology solutions, thereby delivering exceptional value to clients.

Partners Team

The Leadership Team at WYgroup is responsible for steering the company's strategic vision, aligning the efforts of the seven independent companies under its umbrella, and fostering a collaborative and innovative environment. This team ensures cohesive operations across all specialty areas, drives sustainable growth, and maintains WYgroup's position as a top leader in digital marketing, technology, and creativity services. They focus on maintaining best practices, optimizing performance, and building long-term value for clients and stakeholders alike.

Leadership Team

The HR and Administrative Services team at WYgroup manages a range of functions essential for optimal organizational performance. HR Generalists focus on recruitment, employee relations, and personnel development. The Chief Happiness Officer ensures a positive and engaging work environment, enhancing employee satisfaction and well-being. The Financial Services & Administrative Support members handle financial transactions, maintain records, and provide essential administrative support, including payroll managed by the Senior Payroll Specialist. Together, they ensure smooth operations and a productive, happy workplace.

HR and Administrative Services

The Business Strategy team at WYgroup is responsible for shaping the strategic direction and growth initiatives of the company. This team identifies new business opportunities, develops strategic plans, and works on innovative approaches to enhance the competitive position of the group. By combining strategic design, market analysis, and business development activities, the team ensures that WYgroup remains at the forefront of the digital marketing and customer experience landscape.

Business Strategy

The Marketing and Communications team at WYgroup is responsible for developing and executing comprehensive marketing strategies that enhance brand visibility and customer engagement. They leverage neuromarketing insights to create impactful communication campaigns, manage public relations, and maintain a consistent brand voice across all channels. This team works collaboratively across disciplines to ensure cohesive messaging that aligns with the company's overall objectives and client needs.

WYgroup

Org chart

Teams

Partners Team

Leadership Team

HR and Administrative Services

Business Strategy

Marketing and Communications

Offices

WYgroup

Org chart

Teams

Partners Team

Leadership Team

HR and Administrative Services

Business Strategy

Marketing and Communications

Offices

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