Yuriy Smirnov

Yuriy Smirnov is an accomplished professional with extensive experience in e-commerce, product management, and business development. Currently serving as Account Marketplace Lead at X-BIONIC® since November 2022, Yuriy previously held the position of International E-commerce Lead at ASBIS, where responsibilities included executing business strategies across multiple marketplaces. As Head of Product Management and Billing at Top Connect, Yuriy focused on high-quality product roadmaps and portfolio alignment with customer expectations. Notably, as Director of E-Commerce and Business Development at Tatkraft AS, Yuriy successfully launched an e-commerce business, achieving nearly 10 million EUR in annual revenue. Complementing this experience, Yuriy has a background in portfolio management and has consistently outperformed market averages. Educational qualifications include dual Bachelor's degrees in Business Administration from Swiss Education Group and Northwood University, specializing in International Business.