X-Culture
Peter Magnusson serves as the Department Chair and Professor at The University of Texas Rio Grande Valley since July 2021. Their career encompasses roles such as Professor and Associate Professor of International Marketing at The University of Alabama from 2015 to 2021, and Assistant Professor of International Marketing at Florida International University from 2012 to 2015. Peter Magnusson also has significant board experience, including positions with X-Culture and the Academy of International Business US Southeast, where contributions included promoting international business scholarship. Additional roles include Treasurer at the Swedish School of Fort Lauderdale and an academic background as a Research Assistant and Ph.D. student at Saint Louis University, from where a Ph.D. in International Marketing was earned in 2007.
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X-Culture
X-Culture is a large-scale international experiential learning project that involves over 6,500 MBA and business students from 150 universities from 70 countries on six continents every semester. As of 2023, over 105,000 students have completed the X-Culture Program. The students are placed in global virtual teams of about seven, each student coming from a different country. Working with people from around the globe and dealing with cultural differences, time-zone dispersion, and global communication challenges, the teams complete a consulting project for a multi-national company. X-Culture is experimenting with various crowd-sourced problem-solving and hopes to develop a process that would allow crowds of amateurs to outperform experts. Our ultimate goal is to do to the business consulting industry what Wikipedia did to the Encyclopedia Britannica.