Egor Gazarov

Egor Gazarov is a seasoned professional in client analytics and business management, currently serving as Client Analytics Director at X5 Group since September 2023. Prior to this role, Gazarov held several key positions at Lamoda Group, including Director of the Business Analytics Department, where significant departmental expansion and employee satisfaction improvements were achieved. Gazarov also spearheaded innovative product management initiatives, including a machine learning pricing system and analytical solutions for suppliers. With past experience as a Consultant at Boston Consulting Group, Gazarov advised major Russian retailers on e-commerce strategies and consumer research, alongside roles at Procter & Gamble focused on shopper marketing and sales development. Gazarov holds an MBA from INSEAD and a Specialist degree in Management from Pyatigorsk State University.