Xact Agriculture
Rob Friesen currently serves as the President of Xact Agriculture, a position held since November 2023. Previously, Friesen was the Vice President Environment at Axiom Exploration Group from May 2021 to January 2025 and worked at Cameco Corporation from January 2011 to January 2019 in various roles including Environment Specialist, Environment Officer, and Environmental Scientist, focusing on risk assessments and regulatory compliance. Friesen's earlier experience includes positions as an Environmental Scientist at Wardrop Engineering, where responsibilities included developing reporting standards for Phase II Environmental Site Assessments, and as an Aquatic Biologist at Golder Associates, overseeing environmental monitoring studies. Friesen holds a Master of Science in Biology and a Bachelor of Science in Biology from the University of Saskatchewan.
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Xact Agriculture
At Xact Agriculture we are combining cutting-edge technology with deep sector expertise to redefine the future of agriculture. Our next-generation tool, Xact, promises to revolutionize farming with AI-powered, data-driven insights that put precision control at your fingertips. Drawing from multispectral imagery captured by satellites , Xact’s proprietary algorithm uses reduced wet chemistry analysis to teach AI and machine learning to process and understand spectral signatures from the soil to provide our customers with an unparalleled soil analysis experience. This comprehensive analysis allows farmers to optimize fertilizer use, improve crop yields, and promote sustainable farming practices. With Xact Agriculture, the future of smart farming is here—bringing unparalleled precision, sustainability, and innovation to every field.