SM

Scott Marshall

Founder at Xactlyit

Scott has been working in high-tech sales and marketing for over 25 years with organizations ranging from startups to large companies. He offers experience and insight into multiple facets of the marketing mix from research and branding to product marketing and demand gen marketing. Scott brings special expertise in partner program development and partner marketing, most recently functioning as the VP Partner Marketing for CA in North America. In his career, he has built up the General DataComm reseller business as VP Sales, was part of the senior executive team that evolved Adlex from $1M to $12M in four years leading to a successful acquisition by CompuWare, and architected the entry of AMP Electronics into the network reseller business as Director of Channel Sales and Marketing.

Scott is a best-practices resource for end-user demand gen programs especially in greenfield markets, where many resellers have operated. He has an MBA from Tuck School of Business at Dartmouth College, and a BS in Mathematics from Tufts University.

Timeline

  • X

    Founder

    Current role