Luis Alfonso Sica

Alfonso Sica is currently the Head of Product Marketing and Growth at Xara. Alfonso previously worked as a Digital Marketing Manager at airfocus, and in Business Development at PwC Deutschland. Before that, Alfonso was the Founder and Co-Owner of Extreme Bubble Soccer LA. Alfonso has experience in various roles such as Digital Marketing Intern at Branding Los Angeles and Director of Community Relations at the American Marketing Association. Alfonso also served as a Project Analyst & Investor Relations Intern at Discovery International Inc. Alfonso holds a Bachelor's degree in Business Administration with a Marketing major from California State University, Northridge, and an Associate's degree in Business Administration and Management from Santa Monica College.