Lisa Paz

Lisa Paz has a diverse work experience in various roles and industries. Lisa'smost recent position was as a Media Buyer and Performance Media Specialist at XenoPsi, which they started in December 2021. Before that, they worked as a Senior Performance Media Analyst at CashMe from November 2020 to December 2021, where they were responsible for setting up the Performance Media department and designing strategic media plans.

Prior to CashMe, Lisa held the position of Performance Media Analyst at Gauge from July 2020 to November 2020. In this role, they created media plans, executed campaigns on various platforms, and conducted performance tests. Lisa also worked as a Digital Marketing & Performance Analyst at Stone Pagamentos from August 2019 to May 2020, where they managed and optimized channels, ads, and campaigns to reduce customer acquisition costs. Lisa also had experience with marketing automation.

Lisa's earlier experiences include an intern position at BASF, where they assisted with corporate communication and social media, and an internship at Solvay, where they were involved in corporate communication and marketing activities. Lisa also worked as a Sales, Marketing & Retail Recruitment Researcher at Page Personnel, conducting selection processes and managing customer relationships. Additionally, they served as an Internal Communication Apprentice at Sealed Air Corporation, where they handled corporate communications, assisted in recruitment and selection processes, and managed various HR tasks.

Overall, Lisa Paz has a strong background in performance media analysis, digital marketing, corporate communication, social media, and recruitment. Lisa has a proven track record of effectively managing and optimizing campaigns, setting up departments, and delivering strategic media plans.

Lisa Paz attended ETEC - Escola Técnica Estadual de São Paulo from 2014 to 2015, where they obtained a degree in Business Administration. Lisa then pursued a Bachelor's degree in Public Relations, Advertising, and Applied Communication at FECAP, from 2017 to 2020. In 2019, Lisa obtained a certification in Salesforce Marketing Cloud EEB-101 E JB-101 from K2 Partnering Solutions. Currently, from 2021 to 2023, they are pursuing a postgraduate degree in Data Analytics and Marketing Intelligence at ESPM Escola Superior de Propaganda e Marketing.