Xensam
Alex Geuken is a seasoned professional with extensive experience in software asset management and sales. Currently serving as Co-Founder, Board Member, Chief Revenue Officer, and Federation Lead at Xensam since March 2017, Alex focuses on innovative SaaS solutions that optimize licensing and compliance, enhancing user experience and offering cost savings. Prior experience includes a role as Senior Solution Sales Executive at SAP, where Alex facilitated customer transformations through the SAP Cloud, and positions at SoftwareONE Sweden, Atea Sverige AB, Insight, SuperOffice Sweden AB, and Office Management, where Alex honed skills in licensing, product development, and key account management. Educational qualifications include coaching and solution selling certifications.
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Xensam
Xensam is the world’s leading provider of AI-powered Software Asset Management (SAM). Our intuitive technology allows businesses to optimize and manage all software across their hybrid IT environments without requiring complex deployments or high technical expertise. Recognizing 93% of software out-of-the-box, Xensam detects more applications than any other vendor to provide unprecedented visibility of actual SaaS, AI and on-premises utilization down to the minute. Presented in an easy-to-use interface supported by an AI chatbot, our platform is designed to deliver highly accurate intelligence to a broad user base. The company was founded in Stockholm, Sweden, in 2016 and operates across Europe and the US.