Joanne Hammersmythe

Joanne Hammersmythe is an experienced General Manager with a robust background in the health and fitness industry. Currently serving as General Manager at Xercise4Less since November 2014, Joanne has successfully implemented strategies to enhance EBITDA, manage club P&L, and improve member retention. Prior roles include General Manager at Reviva Health Clubs and Quality Assurance Controller at Temple Finance, showcasing expertise in staff recruitment, development, customer service, and operational management. Educated at Manchester College with an NVQ Level 3 in Business Administration, Joanne possesses a strong foundation in business practices and gym instruction.