Anuradha Menon

Conversion Rate Optimization Specialist at Xero

Anuradha Menon is a seasoned Digital Content Producer currently at Xero and also serves as a Student Mentor at Yorkville University. Previous roles include Social Media & Growth Hacking Strategist at Datawyze, where Anuradha enhanced organic search traffic by 15%, and Jr. Digital Account Manager at Digital Dealership Solutions, achieving a 2x ROAS and increased form fills for a Volkswagen dealership. As an Associate Consultant at CINTA & Co., collaboration with the Founder ensured cohesive campaign execution. Anuradha has a background as Junior Social Media Marketing Executive at HOWL Digital and leadership experience leading the Global Talent Program at AIESEC in Mumbai. Educational credentials include an MBA in International Business from Trinity Western University and a Post Graduate Diploma in Marketing from Fanshawe College.

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