Sam Daniels

Sam Daniels currently serves as the Head of Brand and Campaign Marketing UK at Xero, a position held since March 2021, where responsibilities include leading a team in brand marketing, media planning, integrated campaigns, and sports sponsorship. Previously, Sam held various senior roles at VCCP, managing high-profile accounts such as GoDaddy and LinkedIn, along with experience at Chime360 and The Bank, focusing on delivering creative marketing solutions. An impressive track record includes significant growth in brand metrics at Xero as well as substantial campaign successes. Sam's education includes two Mini MBAs from Marketing Week and a BA Hons. in History/History of Art from the University of York.