Shermin O.

Shermin O. serves as the Head of Operations for Partner Marketing at Xero since March 2017, directing the PMO, Data Analytics, and MarTech functions globally. Previous roles at Xero included Partner Marketing Lead for Asia, where responsibilities spanned leadership across digital marketing initiatives and creating localized strategies, and Marketing Director as a parental leave cover. Shermin's experience also includes a secondment as Regional Lead at Hubdoc, consulting for Whire Tech Community, and marketing management roles at Zegal. Prior experience features positions at Hootsuite, Black Marketing, Asia Williams Group, and a brief stint in human resources at Rofin-Baasel Singapore. Academic credentials include a Bachelor of Arts in International Marketing from Birmingham City University and a Diploma in Human Resource Management with Psychology from Singapore Polytechnic.