Ko-Wei Chang

Ko-Wei "Vivian" Chang is an accomplished marketing professional with extensive experience in international branding and strategic planning. Currently serving as the Lead of International Branding at Xiaomi Technology since November 2020, Vivian previously held key positions at BBDO Worldwide from May 2016 to November 2020, including Planning Director for the Auto Team, where expertise in developing communication strategies for Mercedes-Benz and Infiniti was demonstrated. Prior roles include Strategic Planner at Havas, where competitive landscape analysis was supported, as well as various planning and intern positions at institutions such as McCann Worldgroup and SHE Holding. Academic credentials include a Master of Science in Strategic Marketing from Imperial College London and a Bachelor of Science in multiple disciplines from Purdue University.