XiFin, Inc.
Debi Lerkins serves as the Marketing Director at XIFIN, Inc. since November 2022, bringing extensive experience in the healthcare sector. Prior roles include Director of Product Marketing at EnlivenHealth™, where strategic go-to-market initiatives were implemented for a healthcare SaaS division, and Marketing Director at Navitus Health Solutions, overseeing marketing and public relations for a prominent prescription benefit management firm. Additional experience encompasses consulting in marketing strategy for healthcare organizations with Accelerate Health and leading product marketing for Magellan Health's behavioral health division. Lerkins also has a background in marketing consultation for startups through Vitalus Marketing and directed marketing efforts for specialty pharmacy and population health at CVS Health. Educational qualifications include a BA in Public Relations from Oklahoma Baptist University.
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