Xlinks
James Humfrey serves as the Chief Executive Officer of Xlinks, leading the Morocco UK Power Project since February 2024. Prior experience includes holding the position of Executive Vice President - Growth and Industry at ADNOC Group from August 2021 to December 2023, and being a Board Member at Masdar Green Hydrogen. Humfrey has extensive experience at Shell, where roles included Senior Vice President for Growth in Chemicals, General Manager for Capital Project Development, and General Manager for Middle East Business Development, among others. Responsibilities spanned major growth initiatives, mergers and acquisitions, and project management. Humfrey's academic background includes an MBA from London Business School and another MBA from Northwestern University, following a BA in History from the University of Oxford.
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Xlinks
The Xlinks' Morocco - UK Power Project will provide reliable sustainable energy to the UK at a subsidy-free price. Locating solar generation in the Sahara produces high levels of energy throughout the year, which when combined with battery energy storage offers dispatchable clean energy. 4,000km of sub-sea HVDC cable will connect the power to the UK's Transmission Network where it will flow to consumers across the country. As the cost of Wind and Solar in the UK continues to decreases more energy will come from sustainable sources. This is vital to the UK achieving the ambitious carbon reduction targets that are enshrined in our law. However, Wind and Solar generation in the UK is intermittent, not just on a daily basis which can be balanced with storage, but also on a weekly and seasonal basis. This issue will become exacerbated over the next 15 years as more of the dirty fossil fuel power stations are decommissioned. Not only will the Xlinks' Morocco - UK Power Project provide affordable, clean energy it will also enable more Wind and Solar generation to be built in the UK, moving us close to a zero-carbon, low-cost energy network. Once complete, the Project’s wind and solar generation, combined with flexible battery storage, is expected to supply 3.6 gigawatts (GW) of affordable, reliable, and clean power and deliver approximately 8% of Britain’s current electricity needs – or the equivalent electricity of seven million homes.