XMC
Bryan Fautley is an accomplished professional in the field of sponsorship and experiential marketing, currently serving as Account Director at XMC - Canada's Official Sponsorship and Experiential Marketing™ Agency since October 2019. Prior to this role, Bryan held various positions at XMC, including Senior Account Manager and Account Manager. Bryan has extensive experience with the Movember Foundation, working as Senior Manager Corporate Development and Partnerships Manager from June 2016 to October 2019. Earlier career highlights include a contract role at TORQUE Strategies, Indoor Program Coordinator at the Ontario Volleyball Association, and a brief stint in Media Communications with the Canadian Olympic Committee. Bryan holds a Master's degree in Organization and Management of Olympic Events from the International Olympic Academy and a Bachelor's degree in Honours Health and Physical Education from Queen's University.
XMC
Founded in 2006, XMC is a proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 25 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and analytics. With a head office in Toronto, 60+ full-time employees, and a roster of 2,500 part-time employees across the country, the XMC Group of Companies includes XSS (national staffing solutions), REVXM (turnkey digital and event production services), XMC Promotions (branded products), and Sponsorship Canada (sponsorship valuation, naming rights and brokerage services). Our team has nurtured XMC’s culture—from the people we seek to attract and fiercely retain, to the sponsorship, Experiential Marketing™ and field marketing methodology and processes we’ve trademarked and employ. We have valuated and negotiated some of the highest profile strategic partnerships and naming rights deals in Canada and facilitated game changing endorsement arrangements while building rigor and driving ROI for our blue chip and upstart clients. XMC is the official Sponsorship and Experiential Marketing™ Agency.