Peri Luel

Peri Luel has a diverse work experience in the marketing and advertising industry. Peri started their career as an Account Manager at Miller Myers Bruce DallaCosta Advertising in 1989. Peri then worked at IMG Canada as the Director of Corporate Sales and Marketing from 1991 to 1996. After that, they became the Managing Director and Owner of ESI Canada from 1996 to 2000. Peri then joined Molson Coors Brewing Company as the Vice President of Molson Sports & Entertainment, where they led the company's experiential marketing and sponsorship marketing strategies from 2000 to 2005. Currently, they hold the position of CEO at XMC, where they lead a team of experts in experiential marketing, sponsorship marketing, valuation services, and event production.

Peri Luel attended Sheridan College from 1983 to 1985 and obtained a Diploma in Business. From 1985 to 1988, Peri Luel pursued further education at Western University, earning a Bachelor of Arts degree in Business.