Elena Newton

Elena excels at helping companies create products that are viable, valuable, and lovable. Her expertise is working across development, design, and business strategy to help organizations take their products to the next level. She turns customer and market insights into opportunities and brings products and services to life based on that vision.

In 2014, Elena began working on a new approach to understanding customer experiences by measuring and tracking how people feel about an experience with a product or service versus their expectations of those experiences. She validated the idea through existing research, prototyped the concept, and began alpha testing. The substantial evidence of the approach's effectiveness also brought a change in focus towards impacting lives at work by helping people build healthy, trusting relationships on and across teams. In 2019, Elena co-founded Xmetryx, Inc. with a mission to make the world better for everyone at work.