Andrew Rose

Global Head Of Demand Generation & Marketing Operations at XpertHR

Andrew Rose has a diverse work experience that spans across various companies and roles. Andrew is currently the Global Head of Demand Generation at XpertHR, a position they have held since 2023.

Before joining XpertHR, Andrew worked at Nielsen from 2021 to 2023 as the Senior Director of International Growth Marketing. In this role, they led growth marketing efforts across non-US markets and was responsible for developing and executing lead generation campaigns.

From 2016 to 2021, Andrew held multiple positions at The Smart Cube. Andrew started as a Senior Marketing Manager and was later promoted to the Director of Marketing, Demand Generation | Associate Vice-President role. During their time at The Smart Cube, Andrew focused on revenue generation and KPI delivery through inbound and outbound marketing techniques. Andrew also played a key role in designing and implementing a second iteration of the company's Salesforce instance.

Prior to The Smart Cube, Andrew worked at Allegis Global Solutions from 2015 to 2016 as the Marketing and Communications Manager for EMEA & APAC. In this role, they marketed recruitment outsourcing solutions to blue chip clients and developed regional marketing plans.

Before joining Allegis Global Solutions, Andrew worked at Retail Marketing Group (RMG) from 2013 to 2015 as a Marketing Manager. Andrew was responsible for establishing and growing the B2B Marketing function to support national and European expansion.

Andrew's early career includes roles at Unipart Consultancy from 2010 to 2013, where they served as a Marketing Manager and a Digital Marketing Manager. Andrew also worked as a Management Consultant during their time at Unipart Consultancy.

Overall, Andrew Rose has a strong background in demand generation, growth marketing, and international marketing strategy. Andrew has experience in leading global marketing teams, developing and executing campaigns, and driving revenue growth through effective marketing techniques.

Andrew Rose has obtained a Professional Diploma in Marketing from CIM | The Chartered Institute of Marketing. Additionally, they hold a BA Hons degree in Politics and Economics from the University of Reading. Apart from their formal education, Andrew has obtained various certifications. Andrew has a certification in Business Strategy from McKinsey & Company, obtained in November 2021. Furthermore, they obtained an Inbound Marketing certification from HubSpot Academy in February 2023. Andrew also possesses an Email Marketing Certification from HubSpot, obtained in August 2020, and an Inbound Certification from HubSpot, obtained in July 2020.

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