XPLN
Ida Lorenz is an experienced marketing professional currently serving as Marketing Manager at XPLN since January 2025, where the focus is on leveraging e-commerce data for informed decision-making through a SaaS+ model that combines AI-driven tools and expert guidance. Prior to this role, Ida worked as Marketing Manager at Parsionate from September 2016 to December 2024, contributing to data management solutions in a leading consultancy in Europe. Additionally, Ida held the position of Marketing Manager at Price Intelligence GmbH from January 2018 to December 2022, specializing in market data analytics and automation. Earlier experience includes serving as Marketing Communications Specialist at Avnet Technology Solutions from October 2008 to July 2016 and as Marketing Assistant at Premium-Werbeartikel GmbH from October 2003 to September 2004. Ida holds a Diplom in Medienwissenschaften from Paderborn University and a diploma in graphic design from Berufskolleg Senne, Bielefeld.
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XPLN
XPLN unearths buried e-commerce data troves and reveals their riches, empowering our clients to make confident decisions and take decisive action. Our unique SaaS+ approach combines AI-based software with human expertise and data consulting to correctly interpret data and use them profitably. It informs crucial branding decisions by major brands and retailers and offers structure for maximized performance. This is the heart of XPLN – The Importance of Insight. XPLN supports key players in diverse industries such as Calvin Klein, Tommy Hilfiger, Gardena, Euronics and Swarovski with the help of data scraping, digital shelf analytics and price intelligence.