Chris Classen

Chris Classen is a seasoned marketing and brand strategist with extensive experience in creating impactful brand identities and experiential marketing campaigns. As Vice President of Brand at XPRIZE, Chris defined the new brand identity and led numerous global campaigns and activations. Previously, as Vice President of Events + Experiences at XPRIZE, Chris built an internal team to deliver unique brand experiences. Chris also served as an Executive Producer at Google, where strategic activations were executed for significant initiatives. As President of LA Pride, Chris transformed the organization’s fundraiser into Los Angeles' largest music festival. Earlier roles include Creative Director at Incluence Creative Agency and various leadership positions in sales and marketing with prestigious brands like B&B Italia, Prada, Armani Casa, and Kartell. Chris holds a Master of Architecture from SCI-Arc and a Bachelor of Fine Art in Graphic Design from the University of Nebraska-Lincoln.