Mavrikakis Dimitris is an accomplished business leader with extensive experience in managing operations and strategic planning within the media sector. Currently serving as Managing Director for Central & Southeastern Europe at Extreme Reach since July 2023, Mavrikakis has a long-standing tenure at Spot Monitor as RND Head since January 2012, where a monitoring system for radio and TV spots was developed. From April 2014 to August 2023, Mavrikakis held the position of Managing Director at Adstream (now Extreme Reach), overseeing the Athens HUB and managing business across multiple countries including Greece and various Balkan states. Previously, Mavrikakis founded Media Connection SA, directed operations at Custom Marketing Group Europe, and managed sales for Publicitas Hellas, alongside starting a career in civil engineering with roles at the Municipality of Athens and Genika Erga Construction Co. Mavrikakis holds a Master’s degree in Civil Engineering from the University of Strathclyde and a diploma in Civil Engineering from the National Technical University of Athens.