James Clifford

James Clifford currently serves as the Chief Brand Officer at XSport, where the focus is on industry disruption. Previously, James held various marketing roles, including Head of Brand at bigtruck® and Marketing Specialist in self-employment. An extensive tenure at GoPro included leadership as Head of Global Events and Resort Marketing, where strategy and brand relevance were priorities. Earlier experiences included positions at Squaw Valley Ski Holdings and United Colors of Bennetton, emphasizing events, sales, and product demonstrations. James began a career in promotions and sales with Volant Ski Company, enhancing regional exposure for outdoor products. James is also pursuing education at the University of New Hampshire.