Maria Masaniello

Maria Masaniello is an experienced marketing professional currently serving as Demand Generation Director at XTM International since October 2023. Previously, Maria held the position of Marketing Director at insightsoftware from February 2020 to November 2022, where significant achievements included aligning company strategy with the ENT sales team and improving lead quality and conversion rates. Maria's background also includes roles as Campaign and Events Manager and Marketing Coordinator at Community Brands UK, contributing to exceeding KPIs and implementing successful nurturing processes. Early career experiences encompass positions as Assistant Marketing Manager at Zonzo Restaurant and Social Media Manager at Salvatore Associates Ltd, where marketing strategies and social media engagement were key responsibilities. Maria holds a Master’s degree in Economics and Business Administration with a focus on Marketing Management, as well as a Bachelor’s degree in Communication, both from Università degli Studi di Torino.